![]() This reinforces the importance of how the Pantone color trend forecast is important and influential. Hundreds of brands take on the task of designing products with the Color of the Year. Nowadays, when a new color is announced, Pantone offers color lovers an array of inspirational products and color combination palettes designed especially with the corresponding color in mind. The first Color of the Year was selected back in 2000, but it wasn’t until 2007 that the color trend forecasting took on a life of its own. The hue chosen as Color of the Year has become increasingly influential in the vast world of design and brand marketing. They take into consideration all aspects of society: fashion, marketing, social media and even politics. The Pantone Color Institute studies color trends throughout the year in order to decide on the next Pantone Color of the Year. How Does the Color of the Year Influence Marketing Trends? This year on Instagram, they posted a selection of the previous colors on soda cans, ramping up the excitement for the new color. It is not surprising then that The Pantone Color of the Year is awaited with much excitement and anticipation every December. The introduction of the Pantone Color of the Year confirmed The Pantone Color Institute as the front-runner for all things color-related. ![]() In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creative society as a whole. They are the experts in how color affects not only design but also consumerism. As the leading color matching system, their knowledge of color is unparalleled. The Pantone Color Institute offers designers, marketers, creators and brands a chance to work together and build a strong and powerful color presence. RELATED: 50 Gorgeous Color Schemes From Award-Winning Websites The Pantone Color Institute
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